Google AdWords introducing “Remarketing”
Today we welcome a guest post from Thomas Holtz. Google has just rolled out a new AdWords feature called Remarketing. It is a modification of the AdSense model which so far couldn’t even get close to...
View ArticleBeware adsenseformobileapps.com clicks in AdWords
A sudden increase in spending in a client’s Google Display Network prompted some head scratching. Our clicks jumped, but our conversions didn’t budge. After some sleuthing, we isolated the source of...
View ArticleOpting-out of AdWords remarketing
Google’s remarketing ads are great for advertiser, but they can be annoying for some users. As someone who manages advertising, I’m hyper-aware of what ads are showing. Also my competitive research...
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